Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme

04

Mar

Free Pitching

Is free pitching a good idea? Free pitching can sound like a good idea but it can also cost you both money and time. If you are going to free pitch then you need to safe guard your ideas. This can be done by asking the client to sign a contract stating that the concept cannot be used should they not go ahead with you and your concept or they may use your concept and hire someone else instead. So if you are going to free pitch then remember to safe guard yourself.

02

Mar

My final logo for Sustenance

My final logo for sustenance consists of logo in black, reverse black, pantone and cmyk. They have been reduced from 100% to 80% to 50% to 30% and 15%.

Design Concept Sustenance

Sustenance is a food company that prides itself on providing a range of specialty meals that are delicious, nutritious, free from preservatives and gels including options for dairy, wheat and nut allergies as well as gluten-free options. Their produce is both home grown and locally sourced. They are also backed by a team of pediatricians and nutritionists. Sustenance is an Australian company with strong environmental and sustainability values.

source; http://www.zastavki.com/pictures/1920x1200/2010/World_Australia_The_sandy_coast_of_Australia_022165_.jpg

I thought of what does sustenance mean and what does the company stand for. What are some of the things that are part of Australia. Australia is a large continent and water is extremely precious. Water is also an essential part of life, thus we need it to sustain us in life. Australia also has beautiful rich red soil that is excellent for cultivation. Australia has vast beaches, blue skies, fertile land and deserts that come alive after the rain seasons.

I experimented with drawing out many styles and designs and created some within illustrator. I was heavily influenced by water and the eucalyptus, a native species of trees in Australia. Water droplets were used extensively throughout my conceptual design process.

This is the mood board that was used for this project.

27

Feb

Graphic design sustainability in Canberra

Please note that these figures are not accurate. I have noticed though that the majority of design studios are a combination of both print and web design and a small proportion actively advertise being environmentally conscientious.

16

Feb

Australian mood board

Here I have created a mood board with Australian culture, kids, parents, healthy eating, sustainability, creative food packaging and colour. The target market is both parents and their children.

15

Feb

The moral rights Act IP Law

 


 Meskenas vs ACP Publishing

 The moral rights Act was introduced in 2000. An artist does not need to assert theses rights as moral rights cannot be assigned. Around the same time a lot of moral infringement cases were floating around but they were all settled out of court. Meskenas case was the first.

 A photograph of Mary Donaldson posing in front of a portrait of Victor Chang was published in the Woman’s Day magazine. Artist Vladas Meskenas’ portrait of Victor Chang was incorrectly attributed to painter Jiawei Shen. The magazine was contacted by Mr Meskenas asking for an official apology and acknowledgement that the work was his.

Only after 90 phone calls and more than a year later was a correction published in the Woman’s Day magazine, weeks before the deciding court dates were to begin. Whilst the person in the portrait, Mr Chang, was considered the owner of the work, as he commissioned the portrait; Meskenas was found to have suffered a moral infringement of his rights as the artist and so was awarded a total $9100 in damages. $1,100 for general damages and $8000 for aggravated damages.

This case is the first ruling of moral infringement in Australia.

The moral to this is to CHECK and RECHECK your work and don’t just assume it will be ok.

You cannot sell your rights even if the copyright in the artwork has been assigned to someone else.


Making abstract symbols

Here I have created abstract images by tracing a reference picture and filled it with black. I have then dissected part of the object and then deleted the rest of the image. I have used image edit reflect to create the first part of the image. To create the jaggered edges I have used effects zigzag. To create the bottom pattern I used a warp twist effect and then duplicated them to create a continuous pattern.

12

Feb

Colour Palate of Australia

Here I have created a colour palate of Australian colours in both CMYK and Pantone solid coated.

source; http://www.zastavki.com/pictures/1920x1200/2010/World_Australia_The_sandy_coast_of_Australia_022165_.jpg

An iconic brand and logo QANTAS
QANTAS uses the Australian Red Kangaroo placed inside a red triangle as their symbol. The kangaroo is an iconic symbol of Australia representing both it’s uniqueness and diversity. This use of a kangaroo shows how unique and diverse Australia is to the world. The triangle represents strength through it’s form and the aviation through the shape of the tail wing.
QANTAS has used strong colours of red, black and white to represent their brand. The red representing the Australian Bush or land and the representation of the red kangaroo. The black has been used in their typography to represent their strength and the white to represent their quiet achievements. 
I believe that QANTAS is trying to say that they are a uniquely Australian company that is both stable and strong. They are friendly, approachable and have a strong customer focus. They aim to provide a unique experience for the traveler.
QANTAS uses a modern, bold, italic, sans serif in their typography to show that they are a provider with strong principles moving forward, modern and up to date.

An iconic brand and logo QANTAS

QANTAS uses the Australian Red Kangaroo placed inside a red triangle as their symbol. The kangaroo is an iconic symbol of Australia representing both it’s uniqueness and diversity. This use of a kangaroo shows how unique and diverse Australia is to the world. The triangle represents strength through it’s form and the aviation through the shape of the tail wing.

QANTAS has used strong colours of red, black and white to represent their brand. The red representing the Australian Bush or land and the representation of the red kangaroo. The black has been used in their typography to represent their strength and the white to represent their quiet achievements. 

I believe that QANTAS is trying to say that they are a uniquely Australian company that is both stable and strong. They are friendly, approachable and have a strong customer focus. They aim to provide a unique experience for the traveler.

QANTAS uses a modern, bold, italic, sans serif in their typography to show that they are a provider with strong principles moving forward, modern and up to date.

08

Feb

What is a graphic designer?